2023 Recap

January - Yandex Source Code** Leak**.

Learn SEO Factors from the #1 Search Engine in Russia, since nobody knows ranking factors on Google.

February - Google Search Console ❤️** BigQuery**

Google supports accessing RAW Data from the Search console in BigQuery, allowing marketers to do advanced analysis and insights.

March -TikTokSearch Ads & Keyword Insight

The #1 Search Engine for Gen Z has launched Search Ads to compete with Google which has been dominating the market for decades.

April - Google Ad Transparency** Center**

Look up & take a peek at competitor’s ads to gain more insight.

May - Bye Google** Similar**Audience

The manually-build audience is no longer available on Google Ads, instead optimized targeting.

June - Apple Remove** UTM**

UTM parameters that contain personal information**** (i.e. user_id, click_id, etc) will be removed on Apple’s iOS17 or higher. As solution, ad tech should start adopting Private Click Measurement (PCM) technology.

July -ThreadApp Hits 30 million users in 24 hours

Just within 24 hours after launch, Thread App got more than 30 million app install, and it’s predicted to hit 174 million**** installs in Q2 2024.

August - Google launched Google Demand Gen (Beta)

A new advertising campaign type launched by Google to help businesses find, engage, and convert customers across Google and YouTube. designed specifically for social platform advertisers.

September -Brandedcontent library

Meta expanded the ads library and allowed us to peek at collaboration between content creators and brands.

October -TikTok’sOut-of-phone ad

Beyond the app, TikTok added OOH placements as part of their inventory. You can tap into billboards, cinemas, and others.

November - Sending automatic email from** GA 4**

Build your report directly on GA4 and have it first thing in the morning via automated email.

December - First-party data in** GA4**** __**

Similar to the Enhanced Conversions feature in Google Ads, Google is starting to allow users to upload first-party data to Google Analytics 4 to increase the accuracy of conversion measurement (re: enhance conversions) & audience reporting (re: demographic & interest reports).